NPR Updates Ad Platform Partner

NPR will move its ad platform from LimewireADS to Triton Tap Podcast (pdf).

Tyler Falk, writing for Current:

The platform, known as Tap Podcast, will allow NPR to “dynamically stitch pre-roll, mid-roll, and post-roll audio ads directly into podcast episodes or audio files,” according to a press release. It also offers ad targeting in order to “better control the reach and efficacy of inserted ads.”