Profile of Branded Podcast Producer Pacific Content

Pacific Content is the production company behind The Slack Variety Pack

Laura Hazard Owen, writing for Nieman Lab:

Slack was the first company that Pacific Content pitched. “They’d been sponsoring and putting ads in podcasts. They are a really nontraditional company that’s pretty imaginative in the way they solve problems. They felt like exactly the right fit to say, here’s a brand-new idea,” Pratt recalled. Slack “got it right away,” and the first episode of Slack Variety Pack launched in May 2015. By the end of the year, there were 17 episodes and more than 3 million listens.

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