Podcasting Makes Strides In Advertising, Still Room To Improve In Measurement

Nothing new or insightful here, but it’s a slow news week so…

Alison Weissbrot writing for Ad Exchanger:

“On the one hand, the advertising community is excited about jumping into the podcast business, but then they get in there and they discover that it doesn’t look like the business they’re already in,” Nate DiMeo [host of The Memory Palace] said

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