New report: podcasting is all coming up roses
Good news for the podcast industry thanks to a new report from Edison Research (the folks that do the exit polling for all TV networks during election season).
Basically podcasting consumption is up across the board and the pull quote everyone is using is from Edison’s Tom Webster:
“This is not a niche medium”
Edison’s projected figures estimate that 57 million Americans have listened to a podcast in the last month, a 24% increase from last year.
For a quick round-up of the podcasting stats, read Steve Goldstein writing for Blogstein: 7 Irrefutable Takeaways From the new Infinite Dial Study.