New York Times Plans More Podcasts

Laura Hazard Owen writing for NeimanLab:

While many newspapers have experimented with podcasts and even launched several, the Times appears to be the first paper to launch a separate podcast-focused audio unit that is focused on pulling in revenue and attracting listeners at broad scale.

Interestingly, The Times had previously culled many podcasts in 2011:

The paper killed off many of its shows in 2011 and 2012, citing “a recent assessment of where the newsroom puts its resources [that] came to the conclusion that there may be other venues and programs that may be more advantageous in connecting with our audience.”

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