Ira Glass on This American Life coming to Pandora

With the news that This American Life is coming to Pandora, Ira Glass spoke to Mashable. He estimates that streams from Pandora added a million extra listeners per episode to Serial:

Part of the appeal was in seeing the way Serial performed on Pandora. There were 15.6 million streams for both seasons, and about “a million extra listeners per episode,” Glass says.

On using Pandora to reach new listeners:

This American Life currently nabs about 2.2 million listeners by radio and 2.2 million by podcast per week, he says. Don’t get him wrong, Glass says, that’s a lot of people.
However, it still means that “most people are not listening to us, and most people haven’t even heard of us.” There’s a younger demographic out there he’s excited about discovering the show.