Acast launches paid subscription service

Acast released a paid tier called Acast+, reported by Steven Perlberg in The Wall Street Journal

Through Acast+, creators can charge for a monthly “show pass” that gives listeners access to additional content for a recommended $2.99 to $6.99 a month. Listeners can also make one-off purchases, which could be in the same price range depending on the content.

“I’m not wild about the idea of putting content behind a paywall because I think it limits podcast audience diversity, which already skews very heavily wealthy, white and male,” said Jenna Weiss-Berman, co-founder of Pineapple Street Media

I would tend to agree: pay-for-access means that you are on going to appeal to a fraction of the potential audience. I would like to see more companies trying pay-for-features, similar to the Spotify model. All content is available for everyone, but if you want no ads, or offline access then you can pay.

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