Gimlet Creative launches to produce branded podcasts

Gimlet Media has launched a new division called Gimlet Creative that will work with brands to produce podcasts for them. Their first show is Open For Business made for eBay.

The “branded podcast agency” space is starting to get crowded with iHeartRadio, Pineapple Street Media and Pacific Content now all fighting for brands to work with. I wonder how many branded podcasts audiences will accept?