Jad Abumrad's concerns over podcast ad demand

RadioLab host Jad Abumrad, speaking to The Guardian:

There’s a lot of podcasts all of a sudden, and some of them are amazing, so as a creative person I’m rooting for them all – but there’s a lot of them and they’re all broadcasting the same ads, so I’m not sure that the pool of ad money there is enough to drive it all. So I do worry that we are in some kind of bubble.

I think this is more a symptom of a nascent advertising market. As more and more advertisers see the value in podcasts (which I feel we are already seeing, look at the growth of ad networks like Midroll) there will be a larger pool of advertisers wanting to buy podcast ads.

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