Why Siri might be the savior of Casual Audio Creation

Apps such as Anchor and Bumpers are betting on people wanting to create casual audio content.

I’m still skeptical that there is a large enough group of people wanting to casually create audio to make this a profitable market. Generally people don’t like talking into a microphone.

But with the announcement of Apple’s HomePod this week, I thought about the side-effects of the increasing prevalence of voice-controlled devices…

What if talking to your HomePod makes people more comfortable using their voice and want to explore voice-based creation?