WNYC experiment with Anchor for listener feedback

Last week, WNYC’s Arun Venugopal published a story, “Why Political Correctness is So Annoying…and Why it Works” and solicited feedback from listeners on Anchor.

Joseph Licterman, writing for NeimanLab, spoke to Delaney Simmons, WNYC’s social media director:

“If we can kickstart some of the conversations we’re having around the office and bring them to a larger audience, that’s one unmeasurable amount of success,” Simmons said. “We’re always looking at finding new audiences. This could be an opportunity for us to bring some of our shows to groups of people who haven’t discovered podcasting yet.”

I would be very surprised if you could find one person who has installed Anchor but hasn’t ever listened to a podcast.