Promising Podcast Consumption Metrics
Two promising reports dropped today. Edison Research found that the number of people who had listened to a podcast in the last month had increased 23.5% (from 17% in 2015 to 21% in 2016, on a sample size of 2,001 people)
And Canadian drivers listen to more podcasts in the radio than ever before (although broadcast radio still rules). On a sample size of 2,028, those who had listened to a podcast in the last 24 hours increased from 1.2% in 2014 to 2.5% in 2015. That’s an impressive-sounding 108% increase.
As Nick Quah points out in his excellent HotPod newsletter this week:
It’s certainly an encouraging data point for all who are enthusiastic about podcasts as the future of radio/audio/blogging. And I’m certainly tempted to think that we’re finally seeing evidence of tangible wide-scale conversions from all the buzz and hype that podcasting enjoyed last year.