Nielsen wants to standardize audience metrics for podcasts
From RAIN News:
Details are scarce as of now, but Nielsen VP Rob Kass told RAIN News that the podcast approach will be similar to the streaming audio method, and the company will work with many clients and vendors to get a comprehensive view of podcast audience metrics and analytics. This method is commonly known as SDK-based (SDK stands for Software Development Kit) and enables software players to incorporate Nielsen’s measurement code into their products.
Many Public Radio stations are also working on a standard for podcast consumption measurement. The Public Radio Podcast Measurement Guidelines were released in January this year.