The Economist experiments with audiograms

Jenni Reid from The Economist writing on Medium, reports on what worked and what didn’t while experimenting with audiograms on Facebook. The difference between the best and worst performing audiogram was 10x:

Of the 16 audiograms we’ve tried so far, only one has performed worse than a median post — this, from our science podcast. Our average audiogram has 10 times as many views as this one…

See the this post for Podcast Hotdog’s take on how audiograms should work.