AdsWizz starts on programmatic podcast ads

AdsWizz has started the first programmatic marketplace for podcast advertisers called PodWave. Ads in PodWave will be created by National Public Media.

Alison Weissbrot writing for AdExchanger:

“Podcasters that use AdsWizz’s server-side solution are able to insert one-to-one targeted ads, regardless of the service or device,” said Alexis van de Wyer, CEO of AdsWizz. That includes podcasts syndicated to streaming platforms like Pandora and Spotify.

Using dynamic ad insertion, advertisers who buy on PodWave can target audiences based on first- and third-party data, as well as location, device, demos and podcast subject matter. Ads will be inserted in pre-, mid- and post-roll positions.