Facebook's audio engagement problem may have just been solved
Australian podcast platform, Whooshkaa, has integrated audio sharing with Facebook. So far, so unremarkable.
However, there is a potential game-changer. Anna Washenko writing for RAIN:
Podcasts hosted by Whooshkaa can be shared to the network in status posts, and one tap will start the audio right in the news feed. While a show is playing, it will shrink to a thumbnail at the bottom right corner of the screen, allowing the listener to continue scrolling through the news feed. This feature will be rolled out to iOS mobile devices during the coming days to all Facebook accounts in all countries.
[Emphasis mine]. The fact that a listener on Facebook doesn’t have to keep the post on-screen while listening is potentially huge. It will be very interesting to see how this performs and hopefully Facebook open this feature up to other audio publishers.