60db app continues episode unbundling
A newly announced app 60db, from former Netflix and NPR folks, will provide listeners with short-form content from third parties.
Shan Wang writing for NeimanLab:
The stories available on the platform will be easily searchable and contain familiar content aggregated from elsewhere
While the main story in the article is about how shorter form content will fit into a listener’s day, I think there is a larger story here about an inevitable move towards episode ‘unbundling’. In the same way that readers use Facebook to consume news from multiple publishers rather than reading, say, the New York Times cover to cover, this will come to bear on podcast publishers.
With Audible’s Channels or 60db aggregating content and presenting it as a single experience, publishers will lose control on the delivery of their content and the ability to build and own their audience.